Essentially taking the homemade lanyard I have used week in and week out, for years in the field, replicating it and mass producing the design at an affordable price. This product is packed with lots of small and unique features I have learnt through the years, so you can be comfortable in the field and get the most out of your calls.  
 
Starting with the strap- a wide and very comfortable length of neoprene with reinforced seams for increased durability and with it gone were the days of wearing braided lanyards that chafed the back of your neck wearing them all day. Each end of the strap ends in a buckle which allows for easy removal during/after a flight when wearing neck gaiters, hats etc.  
 
Adjustable drops- each lanyard features 6 adjustable drops each for a call with fitted special angled clip swivels. Which act as a boom when the clip is threaded through two parallel braids of paracord (as seen in the photo above), which reduced the chances of calls tangling. Each lanyard also comes with 1 drop with a standard clip attached for holding a dog whistle or motion decoy remotes.  
additionally, owing to the modular construction of the drops, by removing the lower portion meant for attaching the call, you can create a single loop which is better for smaller or thinner calls such as teal whistles or wigeon calls etc. 
 
Indicator sleeve- a pink sleeve threaded onto the main lanyard body serves a variety of purposes (1) place this sleeve just above the call you need the most during your flight. In the low light in a rush just look for the pink band and find the call you need faster. 2) if you use wooden or camo coloured calls, this sleeve acts as a safety measure in case you drop your lanyard and will help you find it. 3) instead of putting a bright logo on the strap (which can easily be seen by geese as you tuck your head behind a gutter or in a hide so placing it on a sleeve that can be hidden in your jacket makes much more sense. 4) it's just a nice decoration.